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Mall with a refreshed logo marking advancing integration with Allegro

After the companies’ merger was finalized in April, Mall has just adopted a new Mall by Allegro logo across all its channels. The refreshed identification has been introduced in Czech Republic, Slovakia and Hungary. With unified identity, the companies will strengthen their position as a leading e-commerce group in the region.

The redesigned Mall by Allegro logo builds upon companies’ strong standing across their geographies and represents the joint efforts to better serve over 70 million consumers in the CEE region. Following the merger, the group integrates Allegro’s technology and service innovations with Mall’s extensive local knowledge and regional delivery expertise.

It’s with great joy that we welcome the unified visual identification as it marks our shared goal to be a preferred marketplace not only in the country but also on a regional level. This change represents our ambition to build together an effective business environment for our merchants as well as improved selection of products and services for our consumers.

Jakub Střeštík Mall Managing Director

Allegro finalized the merger with Mall and WE|DO in April this year. The group operates in Poland, Czechia, Slovakia, Hungary, Slovenia, and Croatia serving tens of millions of clients and providing convenient and innovative e-commerce solutions to thousands of small and medium businesses from the region as well as established international brands. Along with the successive unification of the platforms - starting with joint visual identification - Mall clients will be gradually gaining access to a variety of benefits including increased access to wide product selection from international merchants as well as innovative and convenient delivery solutions.