Allegro begins collaboration with OpenAI to set new standards in AI-driven innovation in e-commerce

11.05.2026

Allegro kicks off its collaboration with OpenAI — one of the global leaders in artificial intelligence and the company behind ChatGPT, the world’s most popular AI chatbot. Poland’s most popular e-commerce platform gains access to advanced AI technologies and support in developing new solutions for its platform. Allegro will also collaborate with OpenAI experts in designing, testing, and deploying applications tailored to e-commerce.

Allegro boosts its strength in AI

This marks another step in strengthening Allegro’s technological edge and advancing tools designed to simplify shopping, support sellers, improve marketing effectiveness, and accelerate the development of new products.

Artificial intelligence is already supporting the development of Allegro across many areas, but we see this as just the beginning of the transformation it can bring. Working with the team at OpenAI gives us access not only to cutting-edge technologies but also to knowledge and collaboration that will help us turn ideas into solutions for millions of users more quickly. We want to develop AI wherever it genuinely improves the experience of buyers and sellers, helps our teams work faster, and opens the door to new services that just a few years ago were difficult to imagine.

Marcin Kuśmierz, Allegro CEO

Artificial intelligence is already embedded across many areas of Allegro’s operations:

The company has just launched an AI Assistant in its mobile app and is developing an intelligent shopping assistant in the browser as part of its pilot with Google - all designed to help users search for products more easily, compare offers, and make better purchasing decisions.
An AI assistant for sellers is also now available to all Allegro partners after positive feedback from the first users. AI‑powered tools support merchants in offer creation, sales and logistics management, as well as day to day operations.
AI boosts Allegro’s marketing activities and is changing the way products are built within the organisation itself.

The collaboration with OpenAI is expected to accelerate all these efforts even further. It includes joint development of new AI use cases for e‑commerce, support in implementation and optimisation, as well as access to new models and features developed by OpenAI.

Advancing AI in Polish e-commerce

Central and Eastern Europe, and Poland in particular, is a region where we’re seeing strong interest in and adoption of AI. We’re excited to work with Allegro, a great example of how AI can be applied in one of Europe’s most dynamic ecommerce markets. Allegro is already exploring practical ways AI can improve shopping experiences, support sellers, and help teams work more efficiently. We look forward to supporting Allegro in building more intelligent, personalized experiences for millions of users.

Niklas Harzheim, Digital Industries Lead for Central Europe at OpenAI

Regular product and technological collaboration, knowledge sharing, and joint work on solutions will set new standards for the use of AI in online commerce.

We see artificial intelligence not as a single feature or tool, but as a technology that is fundamentally transforming how e‑commerce operates. We are confident that our approach will set a new standard for the next-generation of commercial services in Europe.

Marcin Kuśmierz, Allegro CEO

The collaboration strengthens Allegro's position as one of the most technologically advanced e-commerce players in Europe and is another step in the development of AI in Polish business.