Poland's most popular e-commerce platform has just launched its new application on ChatGPT as one of the first Polish companies. This way, the widest online offer database on the market joins forces with advanced artificial intelligence.

For everyone who values their time and looks for life-simplifying technology, the new Allegro app on ChatGPT is a true game-changer. Instead of traditional phrase searching in a search engine, users can now have a natural dialogue with a technologically advanced assistant. Do you need to complete equipment for your first camping trip, but don't know where to start? Are you looking for cool running shoes in your size and favourite colour, but seeking brand advice? Just ask. AI will not only advise what to choose, but will immediately present specific suggestions from Allegro tailored to your needs, which you can purchase on Allegro in a few clicks.

The main assumptions of the new Allegro app on ChatGPT are:

· Intuitive presentation: Selected products appear in the form of clear, visually attractive cards. Each contains key data: price, photo, and ratings, allowing for quick offer verification without leaving the chat.

· Shortened purchase path: Thanks to the integration, finalising the selection takes seconds. The "Buy on Allegro" button takes the user straight to the payment and delivery options form, with the previously selected products, ready for purchase.

· Data intelligence: The system uses the enormous informational potential of the platform, filtering millions of Allegro offers in real-time to deliver only the most relevant ones, while taking into account offer popularity and Allegro Smart! benefits.

The Allegro app is a step further after the GPT model launched by the platform last year. It is an interactive tool within the main chat that can be compared to smartphone applications downloaded on iOS or Android.

The application is already available to every ChatGPT user. It does not require complicated configuration: just go to the list of available applications within the ChatGPT interface, search for and add "Allegro" (or simply click here) and start chatting about your next purchases. Everything takes place in a safe, trusted environment that you use every day.

The implementation of the application within ChatGPT proves that Allegro not only monitors global trends but actively creates them. By standing alongside global technological leaders, the platform strengthens its position as an innovator that can adapt the most complex AI solutions to the daily needs of millions of consumers. This is a signal to the market that the future of conversational commerce is happening here and now, and Allegro is its main architect in the region.

This is also another phase of the AI evolution taking place before our eyes on Allegro, which has just launched its AI Assistant - an advanced shopping advisor literally available at a thumb's reach for millions of buyers on the most popular e-commerce application in Poland. The Assistant for sellers has already been launched for all Allegro partners to help analyse account quality, suggest how to optimise sales, and answer questions about platform rules. Allegro is currently running almost 100 AI projects, and by the end of the year, ~40% of the company's technology portfolio is expected to include artificial intelligence-based solutions.