Allegro’s Christmas campaigns have long addressed important issues while sending a powerful and moving message. This year, Poles have proved just how big their hearts are. The latest video by Allegro was created to thank those who did not remain indifferent to the needs of others. It also aims to encourage viewers to share kindness with people around them this holiday season.
The campaign tells a story which makes you realise that the time many people associate with love and joy can be difficult and challenging for others. So it’s worth looking around and noticing people to whom our small gesture may prove a generous gift. We hope we were able to demonstrate how powerful kindness can be and how much joy you can get out of giving to others.
Karolina Sytnyk, Senior Brand Management Specialist at Allegro