The pandemic has changed our approach to literature and shopping habits. Considering the economic uncertainty and a relatively low level of readership, last year’s data for the Book and Comics category on both Allegro and Allegro Lokalnie are definitely encouraging. As the largest e-commerce platform in Poland, we want to offer buyers the widest choice possible, including the culture segment, at the best prices with the fastest delivery. We’re also happy to have continued our support for culture last year, including as the Strategic Partner of the international event that is the Conrad Festival.
Marek Skomorowski, Head of Group Category, Culture & Entertainment, and Head of C2C and Allegro Lokalnie