Strona głównaNewsPress releasesArchiveMateriały do pobraniaKontaktPL
Anything you need is now just a click away on Explore 130 million offers on the new shopping platform tailored to Czech consumers’ needs
  • goes into full swing after thousands of Czech consumers already found what they needed after the marketplace’s launch.
  • The new shopping platform offers Czech consumers ten times more products than any other e-shop on the market.
  • Allegro builds on the experience and expertise of MALL and CZC, taking the offer to another level. MALL and CZC will stay as sellers on, among thousands of reliable brands from Czechia and beyond, providing unparalleled selection at competitive prices.
  • WE|DO, Zásilkovna, DHL, or DPD ensure seamless deliveries across Czechia.
  • Smart! loyalty program subscribers can benefit from unlimited free deliveries and returns for minimal order value starting at CZK 299.
“I am thrilled to invite Czech customers to experience - the new platform that was designed exclusively for them with commitment to provide seamless and secure online shopping. You can browse millions of offers, compare, and buy with utmost confidence” - comments Roy Perticucci, CEO of Allegro. “The marketplace model we introduce will boost Czech e-commerce growth and create a vibrant ecosystem that benefits everyone involved - sellers and customers alike. We are building on all the experience and expertise of MALL and CZC brands, and are convinced that the new platform will encourage even more consumers to embrace the convenience and advantageous prices in online shopping.”
From everyday essentials to niche products, Czech shoppers can now benefit from unparalleled selection in one place - the new online shopping platform, It is all there, as the catalogue of products spans anything from electronics; home and garden; sports and leisure; kids; automotive; via fashion and shoes; health and beauty; books; to media; collectables, and art. Altogether as much as 130 million active offers, or ten times more products than anywhere else across the Czech web. The company also prepared a range of benefits for the consumers covering free deliveries and returns, purchase protection program as well as special deals and promotions. 
An action figure from a popular comic series and blockbuster movie was the very first item sold via, but it is the Home & Garden category that Czech consumers explore the most on the new platform. No wonder, Czechs do enjoy their time outdoors. They also love cycling and take proper care of their pets, as confirmed by the purchases on Allegro - bicycles and bike accessories constitute every third item bought in the Sports & Leisure category, while pet products clearly stand out in the Supermarket part, accounting for nearly 30% of purchases in this category so far.
Top categories & items bought on Allegro since the launch of the platform
CategoryItems bought most frequently
1.Home & Gardenaccessories, lawn mowers, bedding & blankets
2.Electronicscases and covers, kitchen parts and accessories, water filters
3. Health & Beautyperfumes and perfumed waters, hair colouring cosmetics, bath and shower cosmetics

Get familiar with the biggest e-commerce platform in Czechia

Marketplace model that operates means you will gain access to thousands of individual sellers at a single place while having the unified service standards guaranteed by the platform provider - Allegro. It’s also Allegro that monitors the quality of the purchase process, safety of every transaction made as well as provides extra services to further enhance the shopping experience.
Allegro’s first marketing campaign across Czechia starts on July 31 to show consumers just how easy it is to find everything one needs on Allegro. Starting from widest selection of products, best prices and deliveries provided by the renown Czech and international providers: WE|DO, Zásilkovna, DHL and DPD that jointly offer thousands delivery points as well as courier service to bring your packages home, Allegro offers an attractive shopping experience adapted to the Czech buyers’ needs.
For the Czech consumers Allegro also prepared a subscription-based program ensuring unlimited free deliveries and returns for a monthly or a yearly fee being CZK 59 and CZK 299 respectively. To enjoy it, you simply need to choose a product with a Smart! badge next to it which now covers around 50 million offers. What’s important, you can benefit from both pick-up points and home deliveries that are enabled for the minimal order value from one seller being CZK 299 for delivery boxes and delivery points and 499 CZK for home delivery. For those who would like to check the program before becoming a regular user, there is a trial available that includes 5 free deliveries within 6 months - without any additional costs! What’s important, Smart! covers not only free deliveries but also priority processing of one’s requests within the Allegro Protect program within two working days. The program safeguards shoppers against unforeseen circumstances after their purchase is done - missing, incomplete, wrong or damaged order. Service ensures compensation of up to CZK 100,000 in case of any such situation occurring. Through the service Allegro ensures that any trouble is taken care of smoothly, without unnecessary stress for the customer. 

How to start exploring Allegro?

The whole platform is one click away from you! You only need to browse to enjoy an unprecedented selection of products. Czechs can register their accounts or use the platform as guests. Preferring mobile shopping? No problem, Allegro offers advanced mobile application available for Android and iOS systems. Check it out now!

About Allegro: Allegro, the owner of brands such MALL, CZC and WE|DO, operates a leading online marketplace across Central and Eastern Europe. Based in Luxembourg and listed on the Warsaw Stock Exchange, the platform connects millions of buyers with thousands of merchants who provide hundreds of millions of offers. Allegro’s marketplace model rests mostly on facilitating sales of mainly new products by merchants, particularly via a business-to-customer model, giving European consumers easy access to offers spanning a variety of categories which include electronics; home and garden; sports and leisure; kids; automotive; fashion and shoes; health and beauty; books; media; collectables, and art.

491 KB