The same percentage is able to pay more for a product if it is available on a platform the respondent trusts. For 56% of respondents, the special badges on Allegro influence their purchasing decisions. On the other hand, when the platform has access to a preferred payment method and fast delivery, 38% of respondents are willing to pay more for the product
Ewa Finger, Business Product Manager at Allegro
1The survey entitled “Shopping preferences online” was conducted by SW Research for Allegro. 1,015 questionnaires were administered to a sample of Polish online shoppers using the computer-assisted web interviewing (CAWI) technique. The survey was conducted on 16–22 June 2023.