Allegro Pay has over 2 million users and counting

22.07.2024

Allegro Pay has passed the 2 million active users milestone.
Customer satisfaction is evident from the high NPS score of 94.
Allegro Pay addresses common online shopping issues, mainly by offering secure financing options and convenient payment methods.

Allegro buyers continue to enjoy the financing services provided by Allegro Pay, which now has more than 2 million active users, of whom 90% have already used the service to make a purchase. In Q1 2024 alone, Allegro Pay provided them with PLN 2.1 billion worth of funding, accounting for more than 14% of Allegro’s total sales value.

Allegro Pay overcomes common barriers associated with online shopping. Our users especially value the transaction security, the ability to test products at home, and the flexibility in managing their household budgets. Our service also caters to a wide range of shopping needs, from everyday purchases to occasional ones that may come along in high-expense periods. It is ensuring secure financing methods that is key to supporting the diverse shopping missions of our customers and creating positive experiences on our platform, effectively facilitating its continued growth."

Rafał Czernik, VP Financial Services at Allegro

Financing convenience and security

Allegro Pay offers secure financing options on Poland’s most popular shopping platform, allowing payments to be made within 30 days of purchase, or split into convenient instalments of 2, 3, 5, 10, or 20, and starting from 1 July 2024, even up to 30 instalments, for purchases over PLN 1000.

The service can be activated free of charge by filling out a simple application form. Once their creditworthiness is evaluated, customers are informed of the amount of funds available to them. Once activated, users can freely add products to their cart and finance them through Allegro Pay. All information about purchases and payments is available in one place: the Allegro Pay user panel within Allegro. The platform also provides reminders for upcoming repayment deadlines, ensuring convenience and security for shoppers.

Most Allegro Pay customers are aged 30–49, with the average customer being around 40 years old. These are usually individuals who value financial stability and are more likely than other Allegro shoppers to regularly save money. Allegro Pay users also tend to be proficient in using financial products. The high customer satisfaction is reflected in the high NPS score of 94, confirming that the vast majority of users appreciate the financial solutions offered by Allegro Pay.

We are particularly proud of the trust our customers place in us. This trust is built on the security of our service. The comfort of using Allegro Pay goes hand in hand with our commitment to customer protection. As a result, our credit portfolio risk level is very low, even lower than in the banking sector, as indicated by external analyses, including those from the Credit Information Bureau (BIK).”

Rafał Czernik

More about Allegro Pay

Allegro Pay is entirely based on a consumer credit agreement model, meaning that each purchase customers make constitutes a binding consumer credit agreement. The service meets all applicable legal requirements, including the Consumer Credit Act and amendments introduced by the so-called “anti-usury law”; regulations adopted to mitigate some effects of identity theft (reserved PESEL registry), as well as financial market development and investor protection laws. Allegro Pay is also committed to creating solutions that raise the bar for consumer rights protection, including providing customers with honest and transparent information about the service.