December is the time of Christmas preparations, which includes the hunt for gifts. Two weeks before Christmas Eve, Allegro customers are mainly looking for Kids products such as remote control, dexterity, creative and educational toys, and VR headsets proved real holiday bestsellers. Still popular are also traditional toys, i.e. dolls, soft toys and toy train sets. Customers are also looking for presents in the Sports category, usually roller-blades and roller-skates, as well as winter sports items. In preparation for Christmas, we also buy second-hand products. The most popular categories at this time of year on both Allegro and Allegro Lokalnie, a classified platform, are Kids (dexterity, creative and educational toys) and Sports (mainly winter sports). In addition, customers are also looking for calendars and handmade presents.

As shown by Allegro Lokalnie data, users tend to list their items within the first two weeks after Christmas in categories that clearly suggest they are selling unwanted gifts. Last year, these included towels. In categories such as maternity products, plant pots, garden accessories and jigsaw puzzles, there were twice as many offers than usual shortly after Christmas. A peak was also seen in kids subcategories, including toys, roller-blades and toy bicycles. The after-Christmas sale of unwanted presents is also a good opportunity for second-hand buyers. Right after last Christmas, Allegro Lokalnie customers were usually looking for Apple products, video game consoles, games, computers and Lego bricks while collectors bought coins and banknotes, as well as Christmas baubles. Seeing that many customers wish to sell their unwanted gifts, Allegro Lokalnie has prepared a special promotional campaign, valid from 27 December until 10 January. Every customer can receive 10 Allegro Coins for listed products redeemable for a whopping PLN 10 discount on their next purchase on the platform! You only need to list 3 ads to have the Coins assigned to your account after the campaign has ended.

To learn more about the “Sell an unwanted present” campaign, visit https://zobacz.allegrolokalnie.pl/nietrafionyprezent