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Allegro personalises its home page for each user to take shopping convenience to the next level

Nearly 42%1 of the visits on Allegro starts on the platform’s home page. With the latest updates to its architecture and performance, everyday shopping on the platform will be even easier and more convenient. The key change was to elevate the level of content personalisation so that the offers shown to users are even more tailored to their expectations, and the partner offer conversion rate is even higher.

Allegro has introduced changes to customise its home page to the individual expectations of each of its 13.8 million active buyers. That is because the platform has placed a greater focus on content optimisation; the revamped home page contains more product carousels based on the users’ search and activity history on the platform. Buyers will also see inspirations tailored to their potential interests and ongoing promotional campaigns. In addition, these suggestions represent the wide selection of products available on the platform even better, making it faster to choose the best offer.
The changes also include a significantly simplified home page layout, with a reduced number of visible elements, and focus on the most effective advertising formats. This has made the content presented on the website more transparent, improving overall navigation, as confirmed by the tests performed among the users. 

The latest changes were tested by users over the past few months. The tests confirmed that the revamp not only improved the aesthetic appeal of the website but also gave users better access to a wide range of products. In addition, the new layout translates into a higher offer conversion rate for our partners. Now that all users have access to our revamped home page, we hope it will make their everyday shopping even easier and more convenient.

Kacper Dworczyk, Business Product Manager at Allegro

The changes to the home page architecture were introduced in March 2023, in both the desktop and the mobile versions as well as the app. At the same time, the platform has retained its previous functionalities, including all previously available language versions.

1Allegro, percentage of visits starting on the homepage, monthly average in Q3 2022, for all channels (desktop, mobile version of the site and mobile app)