Consumers made a purchase every half a second on average this year’s Smart! Week
29.05.2023
This year’s Smart! Week closed with a record number of transactions! The most popular categories with shoppers were Supermarket, Electronics and Health & Beauty, which sold hundreds of thousands of products each.
Smart! Week is a festival for true bargain hunters; as shown by data, customers made a purchase on the platform every half a second on average! The best-selling categories were:
Supermarket: customers mainly bought groceries and cleaning products
Electronics: the most popular items were brown and white goods
Health & Beauty: customers usually chose beauty products
Home & Garden: most purchases were recorded in decorations and ornaments.
Everyone could find something for themselves during Smart! Week, although some of the best offers were available for Allegro Smart! users only - taking into account only these offers, customers saved PLN 18 million in total! The best Smart! Week offers usually sold in the Allegro app in mere seconds. Those were 4F sweatpants, Bissell air purifiers, Nintendo Switch consoles and iPhone 14 Pros.
Users usually shopped within two time intervals, from 9:00 a.m. to 1:00 p.m. and from 8:00 p.m. to 11:00 p.m. The greatest number of transactions were recorded on Monday (15 May) and Wednesday (17 May).
Smart! Week is also addressed to merchants, with the number of sellers participating in this year’s event increasing by 15%. Allegro gives them access to more than 14 million active buyers across Poland, ensuring a range of tools for an instant boost in sales.
We use cookies to enable you to use our website and to process analytical information.
Click "I do not agree" if you do not agree to using analytical cookies.
Your consent is voluntary. You can withdraw it at any time or renew it in the Cookie Settings tab. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
We use cookies and related technologies (hereinafter: "cookies") to enable you to use our website and to process analytical information. Below, you can learn more about each category and allow some or all of them or reject them, with the exception of essential cookies that are required to ensure the basic functionality of the website