Allegro makes sure that its holiday ads highlight the role of interpersonal relationships and what really matters to us. The key message, “Give your loved ones what they need most”, is reflected by the Christmas spot, directed by Swedish director Jesper Ericstam and produced by Moon Films. The creative concept and script were created by Ogilvy Warsaw. The full 2-minute version of the spot is available on Allegro’s YouTube channel while the 45-second format will be aired on TV and VOD platforms. The campaign will also include publications on social media platforms such as TikTok, Facebook and YouTube prepared by HandMade. Media buying was handled by Starcom.