Allegro launches Allegro Business Days with thousands of offers for businesses

10.06.2024

The number of businesses shopping on Allegro have surged by 20% year over year.
From 10 to 23 June, entrepreneurs can explore hundreds of thousands of discounted offers on Allegro Business.
The Allegro Business Days campaign will receive wide communication support through radio and online channels.

Interest in business listings on Allegro is booming. In Q1 2024, the number of businesses shopping on Allegro jumped by 20% year over year¹. To meet the rising demand for B2B shopping, Allegro is expanding its business services under Allegro Business. Following a successful trial in March, the company is officially launching Allegro Business Days, an exclusive sales event for businesses. Running from 10 to 23 June, this campaign will give entrepreneurs access to hundreds of thousands of deals at even lower prices.

To tap into these special offers, sign up for a free business account on Allegro Business—a platform designed specifically for entrepreneurs. This dedicated business account streamlines the management of business purchases and offers several perks, such as net price visibility, bulk purchase discounts, and flexible payment deferral options through Allegro Pay Business. A business account also retains the benefits of personal accounts, such as unlimited deliveries and free returns for Allegro Smart! members and buyer protection through Allegro Protect.

More companies are choosing online marketplaces for their shopping needs, a trend confirmed by the increasing number of entrepreneurs buying for their businesses on Allegro. That’s why we’re expanding our Allegro Business service, which is specifically targeted at business users. Our newly launched Allegro Business Days is a business-centric version of our popular promotional campaign, which we hope will attract even more entrepreneurs to our business services. Much like with the consumer edition, some discounts on top products are further enhanced by Allegro,

Piotr Truszkowski, Head of Group B2B at Allegro.

Allegro Business Days is the first large-scale campaign aimed at business buyers, with deals to be highlighted in radio ads and a digital campaign. This campaign is being executed by Allegro’s in-house teams along with The Makers agency, Moon production house, and Starcom media house.

Allegro Business Days is a great opportunity for small and medium-sized entrepreneurs preparing for the summer season. Our business platform offers a wide range of attractive deals tailored to their needs. Plus, with the option to defer payments for up to 60 days through Allegro Pay Business, entrepreneurs can enter the season with peace of mind and cover investment costs with their summer revenue. This is especially crucial for industries like construction, which require significant investments before work begins,

Piotr Truszkowski

¹ Data by Allegro, Allegro users business shopping in Q1 2024 versus Q1 2023.